Tech CEO speaks of business benefits from Kelso thought leadership campaign
GlobalExpense was a pioneer in both business Saas (software as a service) and the outsourcing of niche and specialist business processes - in its case employee expenses management.
With Public Relations and thought leadership from Kelso Consulting, it grew from three people at its start to over 90 employees, when it was successfully sold to Concur, one of the world's largest Saas providers (which itself has adopted and continues with the initiatives we created).
GlobalExpense's CEO David Vine discusses the benefits his software company has gained from the annual Thought Leadership campaign created by Kelso Consulting, and how GlobalExpense utilises these reports in its PR, marketing and sales meetings.
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