Business ideas for accountants from PR specialists Kelso Consulting to help you grow your firm
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Kelso Consulting News

    Welcome to our marketing tips to help your accountancy firm grow

    New seminars & webinars for B2B businesses

    We're holding a series of seminars and webinars for professional, consultancy, technology and financial firms on a range of business development, public relations, social media and thought leadership issues in the first half of 2018. 

    We'd like to invite you do join us at them!

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    Topics: Upcoming Webinars, Sales, Marketing, Thought Leadership, Search Engine Optimisation, Public Relations, Legal Marketing, LinkedIn, PR, Thames Valley

    PR for newbies, what you really need to know to ensure a successful first encounter with the media

    Forget about press release “how to's” and guides on press list preparation, this article from Kelso Consulting (which first appeared in Professional Marketing magazine) sets out what you really need to know to prepare newbies for their first press encounter, as well as anticipate the questions they will have for you and the hidden fears they harbor.

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    Topics: Marketing, Public Relations, Professional firms

    Public Relations account executives sought:  Kelso Consulting is recruiting!

    Kelso Consulting is recruiting for a Junior PR Account Executive and a Senior PR Account Executive for our office in Newbury, Berkshire.

    Public Relations agency Kelso Consulting is looking for great PR professionals to join our team in Newbury, Berkshire, and have vacancies at Junior and Senior PR Account Executive levels.

    We are an award-winning B2B public relations consultancy in the Thames Valley, 

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    Topics: Public Relations, PR, PR Appointments, Jobs, Vacancies, Thames Valley

    Wiltshire-based whistleblowing & software specialist Expolink appoints PR agency Kelso Consulting

    Expolink (, global specialists in outsourced whistleblowing hotlines and case management software, has appointed Kelso Consulting as its public relations agency to help with a new campaign to build brand awareness and increase its lead generation.

    Expolink, based in Chippenham, Wiltshire, provides independent “speak up” services to businesses around the world including nearly 30% of FTSE 350 companies. 

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    Topics: Case Studies, Public Relations, Technology, PR, PR Appointments, Wiltshire, Human Resources, Compliance, HR

    Measuring Marketing ROI - Is my PR working?

    Measuring ROI on Public Relations

    Over the years there has been numerous attempts by various people to give a "value" to press coverage so Managers could compare specific items of press coverage and say things such as "Wow, that was a great bit of coverage it scores a 98, whereas that coverage wasn't so good as it only gets a 15". 

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    Topics: Marketing, Public Relations, ROI, Marketing ROI, PR

    Measuring marketing ROI - websites

    Clarity of purpose is at the heart of measuring your website's effectiveness and ROI

    There is a wealth of data freely and immediately available on how your website is performing. If you have marketing oversight and are not getting a regular report on how your website is performing, you need to change this immediately!
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    Topics: Marketing, Legal Marketing, ROI, Website, Return on Investment, Marketing ROI

    Measuring marketing ROI - not mission impossible!

    Gauging marketing's Return on Investment fundamental for management

    Many businesses we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

    It is a common problem, but it needn't be this way.

    By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or other areas of their spend. For instasnce, partnerships and consultancies are often rigorous in their keeping of timesheets and measuring billable hours, for instance.

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    Topics: Marketing, Legal Marketing, ROI, Return on Investment, Marketing ROI

    New dates announced for our Public Relations & Marketing clinics in London and Berkshire

     Each month, Kelso Consulting has an informal 'PR clinic' where we listen to your PR, social media, sales and marketing challenges and offer helpful advice... all for free.

    These take place regularly in our central London office, near Oxford Street in W1, and also in Newbury, Berkshire - where we support technology and consultancy businesses in the Thames Valley, Oxfordshire and Hampshire areas.

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    Topics: Marketing

    Thought leadership success tips - article in Professional Marketing Magazine


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    Topics: Thought Leadership, Successful Sales

    PR Double-whammy in The Times for solicitors NeglectAssist

    We get a regular flow of coverage in the nationals for our clients, so we don't usually have a fanfare when something appears.

    But securing two large articles for the same client in The Times's in successive weeks in its highly-read Money (personal finance) section is pretty exceptional, even by our high standards.

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    Kelso wins prestigious Excellence award for thought leadership campaign

    The campaign was "an exemplar of ambition, creativity and value for money" said the judges.

    Kelso Consulting is delighted to announce that it was won a prestigious Excellence award from the Chartered Institute of Public Relations for a recent thought leadership campaign.

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    Topics: Public Relations, Awards