Kelso Consulting news

London PR Consultants

Public Relations account executives sought:  Kelso Consulting is recruiting!

31-Oct-2017 21:26:34 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency) posted in Public Relations, PR, PR Appointments, jobs, vacancies, Thames Valley

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Kelso Consulting is recruiting for a Junior PR Account Executive and a Senior PR Account Executive for our office in Newbury, Berkshire.

Public Relations agency Kelso Consulting is looking for great PR professionals to join our team in Newbury, Berkshire, and have vacancies at Junior and Senior PR Account Executive levels.

We are an award-winning B2B public relations consultancy in the Thames Valley, and we particularly specialise in working with business technology and professional firms (accountants, lawyers and management consultants) as well as financial services companies.  Our campaigns target the national newspapers and business media, broadcasters and the international media.

We are a great place to start your career, with a friendly team and a strong focus on development and training.  We are especially suited for people who are serious about their professional development and who are looking to use their inititiative to the full.

The candidate we seek will be a hardworking, organised and dynamic person ready to start a career in Public Relations (most of it supporting tech, professional, financial, and similar B2B businesses).

So if you are a talented PR professional with plenty of initiative and oomph, we really want to hear from you. 

For further details on each position, simply click the relevant box below.

 

Junior PR Account Executive Position

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Wiltshire-based whistleblowing & software specialist Expolink appoints PR agency Kelso Consulting

19-Oct-2017 10:01:33 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency) posted in Case Studies, Public Relations, technology, PR, PR Appointments, Wiltshire, Human Resources, Compliance, HR

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Expolink (www.expolink.co.uk), global specialists in outsourced whistleblowing hotlines and case management software, has appointed Kelso Consulting as its public relations agency to help with a new campaign to build brand awareness and increase its lead generation.

Expolink, based in Chippenham, Wiltshire, provides independent “speak up” services to businesses around the world including nearly 30% of FTSE 350 companies. 

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Measuring Marketing ROI - Is my PR working?

03-Oct-2017 15:49:36 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency) posted in Marketing, Public Relations, ROI, Marketing ROI, PR

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Measuring ROI on Public Relations

Over the years there has been numerous attempts by various people to give a "value" to press coverage so Managers could compare specific items of press coverage and say things such as "Wow, that was a great bit of coverage it scores a 98, whereas that coverage wasn't so good as it only gets a 15". 

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Measuring marketing ROI - websites

23-Aug-2017 11:21:48 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency) posted in Marketing, Legal Marketing, ROI, website, Return on Investment, Marketing ROI

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Clarity of purpose is at the heart of measuring your website's effectiveness and ROI

 
There is a wealth of data freely and immediately available on how your website is performing. If you have marketing oversight and are not getting a regular report on how your website is performing, you need to change this immediately!
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Measuring marketing ROI - not mission impossible!

23-Aug-2017 11:21:03 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency) posted in Marketing, Legal Marketing, ROI, Return on Investment, Marketing ROI

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Gauging marketing's Return on Investment fundamental for management

Many businesses we meet struggle to know whether the amount of time and money they spend on marketing is producing an effective return.

It is a common problem, but it needn't be this way.

By contrast, many B2B businesses have good metrics and a clear idea of the effectiveness or other areas of their spend. For instasnce, partnerships and consultancies are often rigorous in their keeping of timesheets and measuring billable hours, for instance.

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New dates announced for our Public Relations & Marketing clinics in London and Berkshire

14-Jun-2017 22:33:30 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency) posted in Marketing

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 Each month, Kelso Consulting has an informal 'PR clinic' where we listen to your PR, social media, sales and marketing challenges and offer helpful advice... all for free.

These take place regularly in our central London office, near Oxford Street in W1, and also in Newbury, Berkshire - where we support technology and consultancy businesses in the Thames Valley, Oxfordshire and Hampshire areas.

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Thought leadership success tips - article in Professional Marketing Magazine

12-May-2017 12:20:46 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency) posted in Thought Leadership, Successful Sales

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Ensuring your thought leadership campaign is built for success from the start

Our recent article in Professional Marketing magazine covers nine common signs that a thought leadership campaign is doomed to fail from its early stages.  It is based on our experience of delivering dozens of such campaigns (including picking up three awards along the way).

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PR Double-whammy in The Times for solicitors NeglectAssist

12-May-2017 12:17:47 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency)

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We get a regular flow of coverage in the nationals for our clients, so we don't usually have a fanfare when something appears.

But securing two large articles for the same client in The Times's in successive weeks in its highly-read Money (personal finance) section is pretty exceptional, even by our high standards.

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Kelso wins prestigious Excellence award for thought leadership campaign

12-May-2017 12:12:41 / by Tim Prizeman, Director - Kelso Consulting (Public Relations agency) posted in Public Relations, Awards

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The campaign was "an exemplar of ambition, creativity and value for money" said the judges.

Kelso Consulting is delighted to announce that it was won a prestigious Excellence award from the Chartered Institute of Public Relations for a recent thought leadership campaign.

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