Helping you stand out in crowded markets:  award-winning thought leadership services

Why a "thought leadership" position is imperative in today's markets

When it comes to selling to owners and senior executives, many businesses just don't stand out against their competitors.  Why?  

Faced with similar competitors their marketing overly focusses on reiterating their features and credentials.  They have great services, lots of expertise and capabilities, and very talented teams too.  But so do their competitors!

Businesses that stand out really understand their prospects, address their strategic concerns, challenges and opportunities.  This is the black hole at the centre of many marketing campaigns that "thought leadership" addresses.  

The term "thought leadership" expresses the importance of creating distinctive insights, the sort that grab the attention of senior decision-makers, the media and ultimately create a reputation as a notable specialist or even a leader in a market.  It's a hugely valuable place to be... and we can help you get there.

 

Our thought leadership services 

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Specific thought leadership support & coaching

If you are undertaking a thought leadership initiative and want it to be as successful as possible, we can help at pivotal points.

These range from, right at the start, helping you specify the business case, through to helping you create powerful breakthrough insights and delivering a successful launch. We are also able to help rescue projects that have got into trouble.

 

Complete thought leadership campaigns

Many businesses want us to work with with them from the very earliest stages right through to the successful conclusion of their thought leadership project.

We take them through the process as, together, we devise the project's specifics, develop the breakthrough insights, create reports and other collateral, through to a successful marketing and PR launch, and beyond.

We’ve a hugely successful track record of helping businesses create and launch fantastic thought leadership, and our approach is outlined in The Thought Leadership Manual book - the definitive guide to creating a successful thought leadership campaign.

Often these initiatives have become our clients’ main annual business development initiative, and we have gained four national awards for such projects too.

For more details of how we can help you deliver a great thought leadership initiative that brings clients, press coverage and strongly positions you as a leader in your market, please call us now on 020 7242 2286 or click here so we can contact you when convenient.

 

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Kelso Consulting: Award-Winning Public Relations Agency
 

Offices in central London and the Thames Valley:

10 Margaret Street
London, W1W 8RL
020 7242 2286 
 
Public Relations & Thought Leadership Consultants


 Copyright Kelso Consulting © 2013 onwards

 

GET IN TOUCH!  Let's discuss your thought leadership requirements.

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